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Look Up: Lunar eclipse happening Monday night

LOS ANGELES  -- Just in time for Christmas. The year's only total lunar eclipse will happen Monday night or early Tuesday, depending on where you live.

North and Central America and a tiny sliver of South America will have the best view. Weather permitting, skygazers in those regions should be able to view the entire eclipse, expected to last 3 1/2 hours.

The moon is normally illuminated by the sun. During a total lunar eclipse, the full moon passes through the shadow created by
the Earth blocking the sun's light.

Total eclipse begins at 11:41 p.m. PST Monday or 2:41 a.m. EST Tuesday. The totality phase -- when the moon is entirely inside Earth's shadow -- will last a little more than an hour.

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California ReLeaf announces student poster contest

SACRAMENTO -- California ReLeaf announced today the release of a statewide Arbor Week poster contest for students in third to fifth grades. Students are asked to create original artwork based on the theme “Trees Are Worth It”. Submissions are due to California ReLeaf by February 1, 2011.

In addition to the poster contest rules, educators can download a packet that includes three lesson plans that focus on the value of trees, community benefits of trees, and  jobs in the urban and community forestry field. The full packet including lesson plans and poster contest rules can be downloaded at www.californiareleaf.org/programs/arborweek.

Are Facebook Promotions Getting an Update?

Looks like new Facebook Promotions guidelines may soon be released.


According to AllFacebook, an email sent out by Facebook sales representatives outlines the new rules.  In contrast to the old guidelines where promotions needed to be explicitly approved, promotions will no longer need prior written approval from Facebook. Basically, in regards to promotions, sweepstakes and contests on Facebook:



  • They no longer require prior written Facebook approval to administer a promotion on Facebook.

  • They no longer require a minimum media spend investment to support the promotion.

Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.


In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.


Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:


Appetizer: Identify goals

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Facebook Places: A How To/Should You Guide

Facebook just announced Places, bringing location-based functionality to the hugely popular social site. Is it a Foursquare killer? Who knows. Should your business be aware of Places? Absolutely.


If you’re ready to figure out how to use Places for your business, here’s what you’ll need to do:


To claim a Facebook Place.


1. You have to check in via a mobile device. If your business isn’t there, you click Add and fill in the necessary info.


2. You have to (oddly) find your check-in on an actual computer (not a mobile) – this is listed in the Newsfeed of your personal Facebook page.


3. Click on the Place name you checked into.